Scarfya – Product Design

Probleem statement

A new World Football Championship will take place in 2022 in Qatar and a new sensational gadget to represent this great event was needed. And this is how a gadget that combines the love of football with the culture of Qatar was born.

Solution

The idea behind Scarfya is simple. Is a football scarf that you can transform in a Guthra. A Ghutra is the traditional Arab headpiece that was used a as a protection against the harsh living conditions in the
desert. Currently it is used to show that you are part of a family or a group. With this in mind, my gadget aims to unite people and make them feel like one big family, the football family. And as all families are made of individuals, this scarf will allow you to cheer for your country, while still feel part of the Qatar culture.